Under new leadership, Fountain Square Brewing Company has a new vision for the brand.
“When people buy our beer, what they are really buying are experiences and memories. Shared moments and encounters. Our brand exists to enhance the moments our customers are creating and savoring. The new packaging and branding as a whole will emphasize this position.” Learn more about their new brand positioning here.
Fountain Square is a funky Indianapolis neighborhood with a thriving art scene, independent restaurants and unique shops. When updating the brand for the brewery it was important to capture the flavor of the neighborhood while simultaneously building a brand architecture around the brewery’s philosophy that their beer enhances “life’s greatest moments”. I used a mid-mod motif with hand-drawn icons to create a clean branding system that can continue to expand over time.
2017 GOLD ADDY AWARD – POINT OF SALE
2017 JUDGE’S CHOICE ADDY AWARD