Established in 2010, Flat12 Bierwerks is a production craft brewery located in the fast-growing Holy Cross neighborhood— just east of downtown Indianapolis.
When developing Flat12’s new brand we started with their name and location. The new logos summon the iconic spirit of the Flat 12 engine and its racing history in Indianapolis. The packaging creates a unified family that stands out on the shelf and emphasizes the brewery first and beer style second. We used color and custom illustration to distinguish each variety to tell unique brand story, capturing the passion and craftsmanship that goes into each and every brew.